Prediction of Hits in E-commerce based on Exponential Smoothing Technique

Abstract

The prediction of views on E-commerce businesses is a great thing, it directly affects the trading volume of goods. Through the research of exponential smoothing, this article determines the optimum smoothing constant, establishes Second Exponential Smoothing model over a period of time, fits the views trend using the model, and predicts the recent hits according to the model, so as to make reference for businessmen.