Big Data Analysis and Research of New Media Influence Index

Abstract

It is the trend of new media development in the mobile Internet era to provide a diversified service to users rather than simply post information. In the paper, the unique index of the major new media platforms are described in detail and their similarities and differences are analyzed. Firstly, the paper describes the development big data and new media. Then we investigated the third-party data analysis platform and compared it with the existing new media platform index. Finally, the big data analysis is put into practical application, collecting data of famous WeChat public Numbers of costume class and ranking by algorithm.