Satisfaction or Attitude is Matter? The Fully Mediating Effect of Attitude

Abstract

Continuous intention is one of key indexes to measure the success of enterprise information system. Hence, it is important to predict user’s continuous intention to prevent disasters caused from poor continuous intention behavior to company. Expectation Confirmation Theory Information System (ECT-IS) model, continue intention is predicted by satisfaction. This research argues satisfaction can be fully mediated by attitude. Furthermore, continuous intention can be predicted and facilitated by attitude. Research result showed attitude can predict continuous intention, meanwhile, enhancing explanatory power of continuous intention. Research result showed attitude fully mediating between satisfaction and continuous intention. Research results suggest top managers should pay attention and allocate resources to boost user’s attitude rather on rescue multifarious trivial dissatisfaction deviations. Dissatisfaction deviations were diminished into elevated attitude. Ultimately leads to optimal usage of the IT system.