Research on the Application of Directional Advertising on Farm Products Based on Variance Analysis

Abstract

As an important foundation of national economic development, agriculture is the major part of the people's material and economy in our country, and also the employment department to maintain the people's livelihood in our country. Heilongjiang, as an important agricultural province in China, enjoys its own areal granary. In recent years, the output of agricultural products in China has been increasing year by year, but the phenomenon of "hard selling" of agricultural products has become more serious because the technological backwardness of supporting measures such as product warehousing, logistics and sales channels has not reached the corresponding level of development. Not only cannot bring benefits to farmers, it will also discourage farmers' enthusiasm for production. This paper analyzes the variance of several factors that influence the sale of agricultural products in Heilongjiang province, such as the ways of agricultural distribution advertising at home and abroad, the present situation of marketing advertisements in Heilongjiang province, and the factors affecting sales in targeted advertisements. Three parts to Heilongjiang Province Beidahuang rice industry e-commerce line advertising put forward suggestions.