Optimizing the Interactive Relationship Between Sports Industry and New Media

Abstract

In today's consumerism is the feature of the popular culture background, the combination of sports industry and new media, the Internet began to shift to the entertainment, it has attracted a large audience, but also in the process of pursuing the interests of appeared many discordant notes. How to further optimize the interactive relationship between the new media and the sports industry, so that the coordinated development, cooperation and win-win, is a proposition to be solved.