Research on the Automobile Insurance Service Model Based On the WeChat Platform

Abstract

With the popularity of smart phones, The WeChat is in the growing number of users in China, the establishment of automobile insurance service mode, which is based on the WeChat platform , improve service level of automobile insurance, making full use of the function of the WeChat is the key. Contrast with the insurance WeChat service platform and the traditional automobile insurance service mode ,we could see automobile insurance service model based on The WeChat platform is more efficient, insurance companies can fully explore the WeChat platform of user data, and more comprehensive, accurate, quick to offer Automobile insurance.