DEStech Transactions on Economics, Business and Management
Research on the Impact of Internet Media on Epidemic Prevention and Control
At the beginning of 2020, COVID-19 broke out. After the COVID-19 outbreak, online media became an important channel for the masses to obtain information about the epidemic. According to the different social functions of various online media, this paper classifies the important online media in this epidemic into four categories, namely, official media, government media, market-oriented media and We-media. By using the crawler software tool, crawling the Weibo data of the People’s Daily, The Paper, Healthy China, and Doctor Do of Concord, from January 1, 2020, to March 1, 2020, combined with the data of confirmed cases of the domestic novel coronavirus epidemic in the same period, constructed a multiple regression model to conduct empirical research on the effects of online media on different subjects. The research results show that official new media and market-based media are negatively correlated with the number of people infected with the epidemic, whereas government media are more inclined to reflect the law of the development of the epidemic and are positively correlated with the development of the epidemic. Therefore, taking the initiative to grasp the public opinion guidance of the official media and market-oriented media can achieve better publicity effect in the epidemic prevention and control work.
The Influence of Supplier Fairness Perception and Trust on the Relationship Quality of Agricultural Product Supply Chain
Suppliers are important members of the agricultural product supply chain, and their behavior decisions may have a certain impact on the sustainable development of the agricultural product supply chain. From the perspective of agricultural product supplier trust, this paper studies the direct impact of agricultural product supplier trust on relationship quality and the indirect impact of supplier fairness perception on relationship quality. Based on the survey data of agricultural product suppliers, this paper uses the structural equation model method for empirical analysis. The analysis results show that fairness perception and trust perception have a significant positive impact on the quality of agricultural supply chain relationships, among which trust perception has a positive direct impact on the quality of agricultural supply chain relationships, while fairness perception has indirect influence on the quality of agricultural supply chain relationships through trust. In addition, information sharing, price satisfaction, income level and environmental certainty have a significant positive impact on suppliers’ fairness perception. Therefore, sellers comprehensively consider the fairness perception and trust perception of suppliers, which will help improve the relationship quality of the supply chain.
Supplier Fairness Perception as a Mediating Factor in the Supplier Role Performance—The Relationship Quality of Supply Chain
Suppliers play an important role in the agricultural product supply chain and their behavior could influence significantly relationship quality of supply chain. However, the role performance of agricultural product suppliers is usually ignored, which affects the decision-making establishment of relationship quality among supply chain members. In addition, fairness perception by agricultural product suppliers will also affect the quality of supply chain relationships. This work takes the agricultural product supply chain as the research object and investigates how the supplier role performance affects the relationship quality of supply chain. An empirical study is conducted through questionnaire-related data based on the model. The research results show that supplier role performance has a significant positive effect on the relationship quality, and the distributive fairness of supplier has a significant intermediary effect on both supplier role performance and relationship quality of the supply chain. In addition, price satisfaction has a positive impact on commitments when considering the fairness perception of suppliers.
Spatial Connection Characteristics and Driving Mechanism of Regional Logistics in Guangdong-Hong Kong-Macao Greater Bay Area
The paper adopted the entropy weight TOPSIS method and the gravity model to explore the characteristics of logistics spatial connection of Guangdong-Hong Kong-Macao Greater Bay Area that includes nine prefecture-level cities and two special administrative regions, and analyzed the driving factors of the formation of logistics spatial connection pattern by geographical detector model. The results shows that: There are obvious imbalance in the comprehensive capacity of logistics in different regions, and the cities around the Pearl River estuary are generally strong in the logistics quality, like Guangzhou, Shenzhen and Hong Kong. The total amount of logistics links in different cities is significantly various. The logistics connection between cities are mainly weak, and the strong links are concentrated between Hong Kong and Shenzhen. In addition, Hong Kong, Guangzhou and Shenzhen are the three core nodes of the regional logistics network in Guangdong-Hong Kong-Macao Greater Bay Area. Industrial structure, economic scale, population scale, consumption level, the development of post and telecommunications industry are the main factors for the formation of the logistics spatial connection pattern. Moreover, these factors have a prominent driving effect on the cities with large amount of logistics links.
A Practical Study on Logistics Response to Public Health Emergencies in Colleges and Universities from the Perspective of Fine Management—Taking Logistics Support Office of China University of Geosciences (Wuhan) as an Example
The healthy development of higher education cannot be separated from the strong support and guarantee of university logistics. In the face of public health emergencies, if we want to further strengthen the function of logistics support and support in colleges and universities, and enhance the awareness and ability of coping, we should first start with delicacy management. After the baptism of Novel Coronavirus (2019-nCoV) epidemic, it is necessary for the logistics of universities to sum up their experience carefully, make good plans ahead of time, and make full response and preparation for all kinds of public health emergencies that may occur in the future. And this provides Chinese wisdom and Chinese plan for colleges and universities around the world to deal with public health emergencies.
Experiences and Implications of COVID-19 Prevention and Control in China
Chinese government has implemented a series of prevention and control strategies and measures in the face of COVID-19, the spread of the local epidemic has been basically stopped, prevention and control of the epidemic has entered a normal stage. This paper analyzes and summarizes the successful experience of Chinese government in combating the COVID-19 epidemic since January 2020, and puts forward relevant suggestions, adapt to local conditions and apply them to the current fight against the epidemic. It is hoped to provide useful reference for fighting the epidemic under the new situation and contribute wisdom to jointly winning the fight against the virus.
The Operational Efficiency of China's Top Ten Commercial Banks
Based on DEA model, this paper shows that the performance of China's top ten commercial banks is better than that of foreign banks in China, and that of joint-stock commercial banks is better than that of state-owned commercial banks. China's top ten commercial banks can improve their pure technical efficiency and scale efficiency by strengthening their loan management capabilities, developing diversified business, rationally adjusting their scale and paying attention to human resources management.
Analysis on Cross-border E-commerce Development in Fujian
Firstly, this paper analyses the development status of Cross-border E-commerce in Fujian. Secondly, it explores the advantages, disadvantages, opportunities and challenges of the development of Cross-border E-commerce in Fujian, so as to understand the problems existing in the development of Cross-border E-commerce in Fujian. Finally, the paper puts forward corresponding counter measures.
Analysis on the Risks of China's Direct Investment in Africa and the Countermeasures
Since the establishment of Forum on China-Africa Cooperation, China's Direct investment in Africa has the characteristics as follows: rapid development of investment scale, enriched investment fields and diversified investors. While the investment proportion in Africa of total China’s OFDI is still small and the investment mainly concentrates on certain Africa countries. Most importantly, in the process of China’s investment in Africa, investment risks are rising, many investment projects have suffered setbacks or failures. Chinese enterprises face with political risk, corruption risk, environmental risk and public opinion risk in process of direct investment in Africa. Therefore, enterprises should improve the ability to control and prevent the risk, investment strategy should be optimized according to local conditions, as well as fulfill the environmental responsibility and enhance the voice in Africa to improve the international image.
The Impact of Interest Rate Liberalization on the Operating Performance of the Top Ten Commercial Banks in China
How to survive and develop better in the process of interest rate marketization reform has always been the focus and research direction of financial institutions. In this paper, through the evaluation and calculation of interest rate marketization into an index, sorting out the relevant indicators and data in 2009-2018, using regression model to study the impact of interest rate marketization on the performance of China's top commercial banks.
An Empirical Study of Trade Status and Determinants Between China and "One Belt- One Road" Countries-Based on Trade Gravity Model
“One Road-One Beltâ€, (Belt and Road Initiative, BRI) reminiscent of the Silk Road, is a massive infrastructure and trade project, initiated by China; that would stretch from East Asia to Europe, somehow recognized by the international community. Despite of criticism of this project, it is considered as an effective tool for promoting regional and bilateral trade deals. In this paper we have pointed out the problems that hindered the bilateral trades among countries along the route. Based on Trade gravity Model; bilateral trade model between China and the countries along the “Belt and Roadâ€ was empirically tested in the article, followed by some suggestions.
Research on the Development of Small Farmers’ Economic Sales Channels: A Case Study of Qingyuan, Guangdong and Hualien, Taiwan
In order to meet the demand of sustainable development of agriculture, we should enhance the competitiveness of small-scale peasant economy, grasp the business channels, grasp the business opportunities, and expand the new development of agriculture by strengthening and integrating the sales channels of agriculture. Sales channels have a positive impact on the development of small-scale farmers' economy. Hualian Changliang organic group develops through diversified channels such as school nutrition lunch, farmer's market, chain supermarket and farmer's direct selling station, so as to improve the sales volume of agricultural products and expand the new development of small-scale peasant economy. Through in-depth interviews, the sales channels of Qingyuan Bailijin Agricultural Technology Co., Ltd. are mainly divided into online and offline Channel, offline distributors are directly used for distribution, while ‘Wechat’ is used for online sales. The diversified development of channels has a certain impact on the sales volume of agricultural products. The development of small-scale peasant economy in Hualian and Qingyuan depends on the expansion of sales channels. The establishment and deepening of diversified online and offline sales channels affect the development of small-scale peasant economy and the sustainability of agricultural development.
Application of Big Data in Enterprise Management
With the continuous development of information technology, enterprises have gradually entered the era of big data. How to analyze the complex data and find out the useful information to promote the development of enterprises is becoming more and more important in the modernization of science and technology. This paper expounds the importance and existing problems of big data application in enterprise management, and briefly analyzes and discusses its application in enterprises and its future development direction and trend. With the rapid development of Internet of things, cloud computing and other information technology, the world ushered in the era of big data. It has become a trend to promote the deep integration of Internet, big data, artificial intelligence and real economy. Due to the rapid development of economy, the amount of data information generated in the process of consumption and production is very large. Under the traditional management mode, enterprises can not meet the needs of the current social and economic development. However, the application of big data technology in enterprises can achieve better analysis and Research on these data information, so as to provide reliable data basis for enterprises to carry out various business management decisions.
The Influence of Civil Code on Economic Law
The promulgation of the "Civil Code" provides a path for the codification of other important legal departments closely related to the socialist market economy and the improvement of the socialist legal system with Chinese characteristics. However, due to the fact that the development of economic law in our country is relatively short and the economic development is changing rapidly, the current economic code is facing numerous obstacles. This article analyzes the relationship between civil law and economic law, drawing on the innovation of the content of the Civil Code, and puts forward new requirements for the development of the content, concept and system of economic law, and promotes the development of economic law.
Research on the Impact of Equity Pledge on Enterprise Value—Take SMEs as an Example
The pledge of controlling shareholders’ equity is one of the important ways for small and medium-sized enterprises to raise funds. However, due to the complexity of controlling shareholders’ motivations for equity pledge, equity pledge has become a double-edged sword that affects the sustainable development of enterprises. This study explores the impact of controlling shareholder equity pledge on corporate value by constructing an empirical model, so as to provide suggestions for small and medium shareholders, regulatory agencies and related financial institutions. The empirical results show that the pledge of controlling shareholders’ equity is conducive to the improvement of corporate value; however, under different macro policy adjustments, the impact of equity pledges on corporate value is different. In the period of loose monetary policy, the pledge of controlling shareholders’ equity has a significant positive effect on corporate value .On the contrary, during the monetary policy tightening period, equity pledge has a significant negative impact on corporate value.
The Entrepreneurial Mechanism of Digital Finance for Inclusive Growth—Evidence from China
Inclusive growth is an important goal of economic development. Active entrepreneurial activities have brought a large number of new jobs, which make development benefit more people and become an important means to achieve inclusive growth. However, financial constraints often become an obstacle for entrepreneurial activities. This paper studies the mechanism of using digital financial development to alleviate the constraints of venture capital and achieve inclusive growth. It is found that digital financial development is indeed conducive to the development of entrepreneurial activities to achieve inclusive growth, and the use depth and digital degree of digital finance play a more significant role in easing the constraints of venture capital.
Analysis on Non-profit Advertisements Based on Cultural Difference Between China and United States
The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.
The Impact of Online Pre-Sales Customer Service on Purchase Conversion
In the context of the booming e-commerce industry, the competition among e-commerce enterprises is not simply about category or logistics, but about service quality, which is the key to the development of enterprises. In this paper, we established a model from two perspectives of online customer service usage and purchase conversion, then took into account the self-selection problem due to users' conscious non-use of customer service. By building a treatment effect model, we explored the impact of online pre-sales customer service on purchase conversion from the perspective of the actual business of enterprises. The study finds these factors, e.g. urgency, uncertainty, demand, are positively correlated with the possibility of using pre-sales customer service system, and knowledge factor is negatively correlated with the possibility using pre-sales customer service system. At the same time, the use of online pre-sales customer service has a positive effect on purchase conversion. These results are helpful for enterprises to improve the utilization rate of online customer service and purchase conversation.
What Functions Did Edinburgh’s Town College Perform in the Period c. 1583-1760?
The University of Edinburgh is a renowned university in the world now. However, it was only a town college back in 1583, and the function of Edinburgh University varies from period to period. It was functioned as a religious, educational institutions in the first place and gradually involved in British politics as well. Moreover, the University of Edinburgh witnessed and promoted the Scottish Enlightenment. Eventually, Edinburgh University becomes an essential university for high-level education in the United Kingdom with advanced and diverse curriculums.
A Study of Satisfaction with Governmental Quality Efforts Based on Different Influencing Factors—With the Monitoring Data of Liaoning Province as an Example
In order to intensify quality efforts, strengthen the responsibility for quality safety, raise the overall level of quality and comprehensively and systematically understand the effectiveness of quality improvement actions of government and the gap between quality perception and requirements f consumers, this paper set up 5 level-1 indicators and 13 corresponding level-2 indicators in five fields of product quality, engineering quality, service quality, environmental quality and quality awareness to monitor the public satisfaction with governmental quality efforts in Liaoning Province. The results show that the public satisfaction with services in the fields of engineering quality and product quality is rather low, calling for greater attention from Liaoning Provincial Government and further improvement.
Analysis of the Evaluation for High-top Tourism Development in Hainan under the Background of Free Trade Port Construction—Based on the Application of High-top Tourism Development Evaluation Standard System
Improving the high-top tourism service capacity is an important requirement for the construction of Hainan free trade port and the development of innovative service industry. Based on the evaluation indexes of high-top tourism development, this paper uses the methods of quantitative research, information research and descriptive analysis to deeply analyze and evaluate the development of high-top tourism in Hainan. From the perspective of high-top tourism elements, this paper uses the application of the evaluation standard system of high-top tourism development to study and analyze the development of high-top tourism in Hainan. This paper holds idea that the development of high-top tourism in Hainan has unique advantages in market, industry, investment and environment, and has broad prospects for development. In the future, the focus of Hainan's high-top tourism development lies in adjusting the supply structure of high-top tourism, improving the management of high-top tourism, focusing on the key points, making up for the weaknesses and strengthening the weak points, so as to help Hainan's high-top tourism develop in an all-round way.
A Study on Optimization Based on A Firm Letter Certification Center
In the present work, it's difficult to meet the high quality requirement of complex and strict audit procedures for paper-based confirmations. Found on the case of Certified Public Accountants Co. Ltd of A, this thesis analyzes the structure optimization of letter and certificate center and discusses the feasibility of studying electronization of confirmation, which provides a reference clew for improving the quality of confirmation and maintaining the reliability of confirmation's program.
The Development Strategy Analysis of JD’ Logistics Based on PEST-SWOT Matrix
Self-employed logistics of JD is the representative of the current self-employed logistics in China. Under the current situation of constant impact of various modes of logistics, self-employed logistics has exposed the drawbacks of its own development. This paper takes JD as an example to study the current problems, so as to put forward development suggestions for the construction of self-employed logistics. Based on PEST, SWOT and Porter's Five Forces Model, this paper analyzes the development strategy of JD's self-employed logistics, and draws optimization measures for future development.
An Empirical Study on the Determinants of Resident Savings Balance in China
This is an empirical paper that explores the factors affecting the change in the savings balances in China. After extensive reading of existing studies, we will use the WLS regression model to conduct a regression analysis of several classical factors affecting the change in the savings balances and the new factors proposed in this paper, based on the reality of Eastern-Western differences in China. We provide evidence that six variables out of the eight factors we study are strongly correlated with the change in the savings balances. Further, we find that except for the Child dependency ratio, the other five variables are positively correlated with the change in savings balances. The purpose of this paper is to encourage the market to adjust development strategies, the government to adopt more targeted policies, and the society to give strong help to better guide residents' savings behavior by analyzing the factors that affect the change in savings balances at a macro level.
Research on the Promotion of Construction and Development of Think Tanks in Local Newly Built Undergraduate Universities—Taking the Brand Strategy and Development Think Tank of Shandong Women's University as an Example
The think tank of universities is an important carrier for scientific research, social service and talent training. At present, the construction of the think tank in local newly-built undergraduate universities is increasingly intensified, but its related functions have not been fully developed and played yet. Taking the brand strategy and development think tank of Shandong Women’s College as an example, this paper investigates and analyzes the current situation, existing problems and causes of its construction and development, and then proposes corresponding countermeasures, the purpose is to provide guidance for the sustainable and healthy development and growth of the think tank. At the same time, it can provide reference for the construction and development of the think tank in similar newly-built undergraduate universities.
Research on the Economic Effect of Industrial Structure Collaborative Agglomeration
In order to promote the coordinated development of industrial structure towards manufacturing industry and producer services and improve the level of regional economic development, the "double-wheel drive" development mode of modern service industry and manufacturing industry in developed regions or countries is studied, and the economic effect of the collaborative agglomeration of producer services and manufacturing industry is studied. The most basic economic effects of industrial collaborative agglomeration are economic growth effect and industrial structure upgrade effect. The Yangtze River Delta urban agglomeration must reasonably promote the "two-wheel" driving strategy, change the mode of economic development, relieve the crowded effect of industrial collaborative agglomeration, and transform the negative effect of industrial collaborative agglomeration on economic growth. This study has reference value in the following aspects: to ease the spillover conduction path of industrial collaborative agglomeration, to strengthen the coordinating and leading role of central cities, to accelerate industrial upgrading, and to narrow the regional income gap.
Research on the Impact of Digital Finance on Enterprise R&D Investment
This paper selects the data of listed companies on the small and medium board from 2011 to 2018 as a sample, and uses multiple regression analysis to study the impact of the development of digital finance on the level of corporate R&D investment. The research results show that: the higher the degree of digital finance development, the higher the level of R&D investment of enterprises. The article further analyzes the differences in the degree of influence of the three different dimensions of digital finance on the level of R&D investment of enterprises: Among them, the coverage of digital finance has the most significant positive effect on the level of R&D investment, followed by the depth of usage, and the degree of digitization. Based on the research conclusions, this article puts forward suggestions for enhancing corporate innovation capabilities from three perspectives: actively using new financing methods, accurately grasping the impact of digital finance, and categorizing policies to enhance policy pertinence.
AI Technology to Improve the Ability of Tax Collection and Administration in China
By reviewing the development course of Artificial Intelligence and tax collection and management in China, this paper analyzes the exploration and application of AI technology in tax declaration, evaluation, inspection and other links. Based on AI intelligent technology theories and tax principles, this paper mainly discusses the efficiency of tax management. Our research shows that AI intelligent technology can make the complicated tax management work more efficient. While promoting the establishment of modern financial system, AI technology also face many challenges.
Design and Implementation of Personnel Management Information System Based on SSM
Personnel management is a series of management activities for the company to select, use, train, evaluate, reward and punish its employees. The personnel management information system designed and implemented in this paper integrates the functions of batch import of information, instant update of personnel information, position transfer, information inquiry and statistical analysis. This system is oriented to various users such as managers at all levels of small and medium-sized enterprises and institutions. In this paper, using the aspect-oriented programming, Inversion of Control features of the Spring framework, using spring MVC model and using the ORM (Object Relational Mapping, Object Relational Mapping) feature of MyBatis, using B/S architecture and MySQL database, with high scalability, high refactorability as the design goal, designs and implements an Personnel Management Information System. The system builds a personnel database covering more than 20 information about personnel's basic information, education background, and positions, and realizes functions such as batch import of information, instant update of personnel information, job transfer, entry management, resignation management, information inquiry and statistical analysis. At the same time, it is ensured that these functions will not be illegally operated by users without authority, so that the system has higher security. This system provides an integrated solution for the informatization of personnel management and has high practical and commercial value.
Research on the Impact of Digital Finance on Corporate Financial Flexibility under the Background of the New Development Pattern of "Double Cycles"
This paper selects 2013-2018 data of A-share manufacturing companies in Shanghai and Shenzhen stock markets as samples, and uses the method of double differentiation to study the impact of the policy of promoting the development of digital finance on the level of corporate financial flexibility under the background of the new development pattern of "double cycles". The research result shows that after the promotion of digital finance, the level of corporate financial flexibility has been significantly reduced. Finally, based on the above conclusions, this article puts forward relevant suggestions for enterprises and governments to improve resource utilization efficiency and rationally guide the development of digital finance.
Environmental Protection Investment and Business Performance of Enterprises Under the Influence of Environmental Regulation
The 11th Five-Year Plan of China has established obligatory targets for main pollutant emissions while the completion of the targets has been associated with the achievements of local officials. With the full implementation of this plan, many enterprises began to take forward-looking environmental protection strategies to cope with the increasingly stringent environmental regulations. Most of the existing literature have systematically studied the impact of environmental regulation from the perspective of industry or region, but they have not considered the dynamic response of enterprises to environmental regulation. The research on the economic consequences of enterprises adopting forward-looking environmental protection strategies for environmental protection investment at the micro level is relatively insufficient. This paper uses the data of China's listed manufacturing companies from 2011 to 2017 to study the effect of environmental protection investment on their business performance of enterprises. The results show that environmental protection investment has a positive cumulative effect on company’s business performance, especially in non-state-owned enterprises. Based on this conclusion, this paper puts forward relevant policy suggestions to promote enterprises to implement forward-looking environmental protection strategy and gain competitive advantage.
The Influence of Biased Signal Set on Stock Market—Based on the Shanghai Composite Index
Based on the two phenomena of over and underreaction, this paper introduces the characteristics of signal set into the model, which studies the price deviation of financial market caused by investors' signal set deviation. The text concludes that investors overreact to information of low weight and underreact to information of high weight, and uses cross-section analysis and time series analysis to verify the correctness of the results.
Research on the Influence of Mixed Ownership Reform on Financial Flexibility of State-Owned Enterprises
This paper selects the data of A-share manufacturing enterprises in 2010-2019 as the sample, and the impact of mixed ownership reforms on the financial flexibility of the state-owned enterprises was studied by double differential methods. The results showed that there were differences in the effects of mixed ownership reform on different types of flexible reserves of enterprises. In the reform, the state-owned enterprises have significantly improved the flexibility in the debt, but the flexibility in cash is significantly reduced. Finally, the article puts forward relevant recommendations for state-owned enterprises based on the above conclusions.
The Impact of Contextual Mobile Advertising on Consumer Purchase Intention
Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.
A Triple Screening Method for the Impact Factors of High Stock Turnover
Taking 2680 stocks selected from the market as the research object, this paper proposes a triple screening method for the influential factors of high transfer of stocks. Firstly, we preprocess the data and eliminate the variables with insufficient information. Secondly, cluster analysis was used to eliminate small clusters. Finally, according to the method of feature engineering, we further screen the features. In addition, this paper uses factor analysis method for reference to calculate the profitability of listed companies. The effect is remarkable.
Anchor Opinion Leader Traits, User Engagement and Buying Behavior—An Empirical Case in a New Scenario
In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.
Research on the Relationship between Investor Sentiment and Stock Price
As one of the main contents of behavioral finance, investor sentiment has become a research hotspot in recent years. This paper takes the CSI300 index of China as the observation object, selects five emotional monthly time series data including lag one period from 2016 to 2020. The method of principal component analysis will be used to reduce the dimension of 10 groups of data. After eliminating the macroeconomic factors, the dimension reduction results are analyzed by the second principal component analysis to obtain the comprehensive index of emotion. Furthermore, a Vector Auto Regressive model (VAR) is established to investigate the relationship between ISIO and CSI300 of the stock market. The results show that investor sentiment and stock price interact with each other, but only in the short term. With more and more sufficient market information known, the effect is becoming insignificant.
Research on Improving the Capacity of NGOs to Undertake Government Purchase of Public Services Based on 7S Model
Under the background of government purchasing public services (GPPS), the development of NGOs faces new opportunities and challenges. To promote the development of NGOs and optimize the quality of public services. This paper analyzes the internal problems of NGOs undertaking GPPS, such as structural mismatch, low employee autonomy, high mobility and lack of professionalism, and government departments in the GPPS management loopholes, unclear regulatory responsibilities, inadequate supervision and other external factors. With the help of 7S model, this paper puts forward that the government provides a good cooperation environment for NGOs to undertake public service projects by changing management mode, strengthening system construction and training employees. NGOs define their own positioning by formulating strategic planning, matching the demand structure of public services, improving working methods, and updating service concepts. The government and NGOs work together to achieve the win-win goal of optimizing public service quality and promoting the development of NGOs.
Research on the Evolution and Influencing Factors of Natural Gas Trade Network in Countries along the Belt and Road
This paper analyzes the characteristic structure and influencing factors of the natural gas trade network between China and the countries along the "Belt and Road" by building an international trade network model and a least squares regression model. Research shows that: China, Russia, the United Arab Kingdom, and Turkey are central countries in the natural gas trading network, and have certain influence and control over other countries in the network, which is in line with the "The 80/20 Rule". The degree of heterogeneity of the weighted network structure is decreasing. The gap between large trading countries and small countries is shrinking. In terms of influencing factors, the difference in per capita carbon dioxide and urbanization has positive and negative effects on the trade volume between China and the countries along the route, respectively.
Research on the Authenticity of Accounting Information Based on Blockchain and ERP System
The authenticity of accounting information is related to the issue of corporate credibility, and is increasingly valued by the state. With the development of IT, technologies of the new era have emerged, and these technologies have been gradually applied to the field of accounting and have achieved good responses. Because of the current financial fraud and other problems of enterprises, the article proposes that blockchain technology and ERP system can be used to improve the authenticity of accounting information in preventing tampering and internal control, and gives suggestions on both the enterprise and national levels.
Collaborative Supervision of Service-oriented Digital Platforms
Under the background of the current digital age, the development of digital platforms is showing a rapid trend, which also leads to corresponding governance and supervision issues. This article mainly discusses the situation that the current service-based digital platform's role changes, the inapplicability of traditional regulatory rules, and the platform's monopolistic characteristics affect the healthy development of the market economy. The service-based digital platform should be coordinated with multiple entities. At the same time, it is necessary to adhere to the principles of inclusiveness, prudence and applicability in the supervision process, and adopt intelligent supervision methods to achieve the effect of effective governance and supervision of the service-oriented digital platform.
Research on the Level of Urban Economic Development in Sichuan Province
This paper selects 21 cities and prefectures of Sichuan Province as the research object, adopts 12 comprehensive indicators, establishes a linear model through correlation analysis, carries out regression analysis to modify the model, and uses factor analysis and cluster analysis to study the level of urban economic development. The results show that the GDP of all regions in Sichuan Province has a strong correlation with the three indicators of total retail sales of social consumer goods, passenger volume, and urbanization rate, and plays a positive role in promoting the economic development of all cities in Sichuan Province. Chengdu ranks the highest in the comprehensive ranking of urban economic development level in Sichuan Province.
Study on the Influence of Expressway Development on Urban Accessibility in Guizhou Province
The construction and development of the expressway network has far-reaching significance for the economic growth of Guizhou Province. In this paper, ArcGIS was used to calculate the nodal accessibility, daily accessibility and regional average accessibility of the expressway network in Guizhou Province, and the evolution of the spatial pattern of accessibility under the influence of expressways in Guizhou Province from 2012 to 2019 was analyzed through three different dimensions of accessibility indicators. The results show that with the continuous construction of expressways, the accessibility of the whole province continues to improve. Guiyang, as the provincial capital city, improved the accessibility of expressways the most during the last 7 years. However, due to the inequality of resources, there are still spatial differences in traffic capacity between cities and cities. Among them, Tongren and Xingyi have a small increase in the accessibility of expressways from 2012 to 2019, and the traffic conditions of Tongren and Xingyi are in the inferior position of the whole province.
Research on the Internet Plus Promoting Tax Law Reform and Innovation in the Era of Big Data
In the era of big data, it is particularly necessary to use Internet plus technology to promote tax law teaching reform and innovation. This paper analyzes the current situation, points out the existing problems, and puts forward specific measures for Internet plus promoting tax reform and innovation in the era of big data, so as to facilitate the reform and development of tax law teaching in Chinese universities. In the era of big data, with the rapid development of computer technology and the continuous improvement of Internet plus, people's lives have entered the information society. People are increasingly demanding information, big data has become a hot term, and infiltrate into various industries. Nowadays, science and technology are developed, big data information is unblocked, people communicate more closely, life is more convenient, big data is the product of high-tech era.“ Internet plusâ€ is the new form of Internet development under the innovation, which promotes social and economic entities and becomes a platform for reform, innovation and development. Internet plus relying on Internet technology to integrate Internet and traditional industries, optimize production factors and restructure business models to achieve economic transformation and upgrading, give full play to the advantages of the Internet, upgrade industrial productivity and increase social wealth by upgrading industries. Through the characteristics of openness, equality and interaction, the Internet uses big data analysis to transform the traditional industrial model and enhance the power of economic development, so as to promote the healthy and rapid development of national economy [1]. Based on the background of Internet plus in the era of big data, this article discusses the development and innovation of tax law teaching reform in our country. It expects that the traditional tax law teaching mode can help students integrate new teaching and big data technology with the help of big data technology and Internet plus platform, and better train new talents suitable for the big data era. It is a contribution to the construction and economic development of "double first-class" in universities in China.
Research on the Effect of Government Responsiveness of The Chinese E-Government—Based on the Local Leader Message Board (LLMB) Data of RenMinWang Website
Based on the data collected from the Chinese most authoritative website RenMinWang(人民网, a national website of China official media)’s forum Local Leaders Message Board (LLMB), using logistic regression model, the author analysis 100788 appeal texts on LLMB, covered 30 Chinese provinces. This paper use Big Data and text mining method to analysis the influencing factors of the satisfaction on the interaction between government and netizen. The empirical results show that: the efficiency of government responsiveness significantly improves netizen's satisfaction. In the government response text, the higher the policy complexity is, the lower satisfaction it will get from the netizen. The network interaction between the government and the netizen meets the expectation-value theory. The netizen’s appeal to the Chinese provincial leaders will get a lower satisfaction level of the government’s response, it maybe caused by their appeal’s complexity of solving. Also if the government response text are to long, and if there are more policy and laws, it will get a lower probability of satisfaction.
Marketing Strategy Research in Consumer Psychology
As individuals lead their lives, they purchase different items and services to fill various needs. customer psychology has made efforts to investigate why individuals buy things using cognitive ideas to comprehend the elements that impact their practices. Understanding their psychology will explain the elements that influence shoppers’ conduct concerning inspiration and emotional cycle while giving organizations the knowledge of why individuals choose to purchase such particular product. Moreover, comprehending consumers’ reasons and impulses to consume certain products helps producers make more efficient marketing strategy to attract their target consumers more easily. This research indicates how understanding consumer psychology helps more efficient and attractive marketing strategy in some ways and how such marketing psychology amplifies its attractiveness and influence through social media in recent days.
Research on the Reform and Innovation of Tax Law in Universities Based on the Internet Plus Tax Reform under the Background of Big Data
In the era of big data, data has become a very important resource and wealth, and the development of higher education pays more and more attention to the application and promotion of big data. Based on the background of big data, this paper discusses the Internet plus tax reform to promote the reform and innovation of tax law in Colleges and universities, analyzes the existing problems and puts forward reform measures, so as to promote the integration of big data and tax law education in universities and colleges in China.
A Study of Governmental Quality Effort Satisfaction Evaluation—with Puer City as an Example
Conducting quality effort satisfaction evaluation is an effective way to connect quality management departments with the general public and one of the important ways to propel local governments to improve quality efforts. This paper, with Puer City as an example, acquired the results of public satisfaction with the quality efforts in Puer City through questionnaire survey, analyzed the current status and deficiencies of quality efforts in Puer City using data and proposed resultant opinions and suggestions with a view to helping raise the quality level in Puer City and driving the implementation of the city’s strategy of getting stronger through quality.
Yu-wei A Study of Governmental Quality E LU
Anti-Corruption Mechanism of Social Media
The advent of the Internet era has increased the ways for people to participate in political life and online media has become a force that cannot be ignored in fight against corruption. How to use social media for effective online anti-corruption constitutes a major problem. Based on the Multi-value set analysis method, this article analyzes the anti-corruption cases that have occurred on social networks from 2008 to the present. A total of three invalid paths and seven effective paths for Internet anti-corruption are obtained. The path is more effective that whistleblower has direct contact with the officials and the officials at the bureau rank. The whistleblower has no contact with the officials and the official’s rank is at low level, which is more likely to fail. The future development direction is to use technology to empower anti-corruption and to carry out anti-corruption through emerging social media. The government should take an institutionalized path to promote the sound operation of online anti-corruption.
Empirical Study on Reform and Innovation of Tax Law Talent Training Mode in Universities in the Context of Internet Plus
With the continuous development of Internet plus information technology and the continuous changes of the economic market environment, the traditional tax law talent training mode can no longer meet the new standards and requirements. In this context, this paper studies the reform and innovation of tax law talent training mode in universities, first it reviews the literature, then points out the relevant significance, and applies the principal component analysis method for analysis, and finally puts forward the relevant measures. Internet plus is the new form of Internet development under the innovation, and it is the new form of economic and social development promoted by the evolution of the Internet form promoted by innovation of knowledge society. The combination of Internet plus tax law talent cultivation and innovation mechanism is conducive to promoting the national tax system reform and upgrading of industrial structure, and promoting the continuous evolution of economic form, thereby promoting the vitality of social economic entities, and providing a broad platform for reform, innovation and development[1]. Under the background of Internet plus, Chinese higher education needs to train more talents for tax law practice suitable for economic development, and promote reform and innovation of tax law teaching mode and personnel training mechanism.