Research on Optimization of Webcast Income Distribution Based on Game Theory

Abstract

The unique business model enables the live webcast platform and the anchor to have the special income distribution way. This article takes the live webcast business model as the breakthrough point, carries on the analysis to the existing income distribution way, and studies the income distribution relations between the network webcast platform and the anchor. Through the construction of game model, the formation process of income distribution relationship is generally explained. The results obtained in this paper can be used for preliminary evaluation of income distribution methods and reasonable analysis of live publicity data.