The Bayesian Estimation of Customer Satisfaction Based on MCMC Method

Abstract

In this paper, using MCMC method, numerical computing problems of the Bayes model of customer satisfaction are solved. Firstly, we introduced MCMC method. Afterwards, We have carried on the instance analysis using the customer satisfaction of the Bayes model, and the Bayes model of simulation data is given under the prior distribution for the Dirichlet distribution using OpenBUGS software.