Research on the Resources Integration of Logistics Enterprises' Marketing Capacity Based on the Logistics Market Demands

Abstract

The development of logistics enterprises cannot be separated from the support of marketing activities. Marketing capacity has positive effect on service oriented logistics enterprises. There is an important relationship between marketing capacity and the management performance of logistics enterprises. In the fierce competition of logistics market, logistics enterprises need to attach importance to the improvement of marketing capacity and focus on the integration of marketing capacity related resources, and constantly improve the level of logistics enterprises' marketing capacity. Aiming at promoting the logistics enterprises' marketing capacity, and further pushing the development of logistics enterprises. The paper analyzes requirements of logistics enterprises' marketing capacity for logistics market demands and the present situation of logistics enterprises' marketing capacity resources,. The paper puts forward the resources integration paths of marketing capacity to meet the demand of logistics market.