An Evolution Model of Internet Public Opinion

Abstract

In modern society, internet information presents rapidly development, and mass media is playing an increasingly important role in spreading public opinion, but the existing models of Internet public opinion don’t take into account the effects of individual’s informed status and emotional tendency on the formation of public opinion. In response to this problem, based on emergent computing theory, an evolution model of emotional Internet public opinion with informed marks is proposed. In this model the cyber citizen are abstracted as agents and some parameters such as emotion tendency and initial informed marks are added. In order to accord with the propagation’s law of public opinion, the interaction rules adopted by current models are improved.