The Way of Integration of New Retail Xiu-min YE Institute of Quantitative & Technical Economics Chinese Academy of Social Sciences,

Abstract

In the past two years, the concept of new retail has started to boom. There are different opinions about the concept of new retail. What is new retail? This article explores the essence of new retail business by combing practical experience and theoretical frontiers. New retail is not only e-commerce, but also not a simple e-commerce + entity store, new retail is not the use of artificial intelligence brush face to pay for the unmanned shop. In fact, integration is the key to new retail. New retail refers to the integration of e-commerce and many fields, including the integration of e-commerce and entity stores, the integration of el-commerce and new technology, the integration of e-commerce and service industry, and the integration of e-commerce and international resources.