Analysis on the Connotation and Development of Fashion and Fashion Industry

Abstract

To analyze the connotation and development of fashion and fashion industry. Based on the origin and understanding of fashion concept in Chinese and foreign industries, the connotation of fashion is elaborated; combined with typical examples, the attributes of fashion are cultural, epochal, leading and innovative; Through the research on the carrier of fashion, this paper divides the fashion industry according to the close degree of contact with consumers, interpreted fashion culture, and analyzes the development opportunities of China's fashion industry from the new changes of the main social contradictions, the new orientation of industrial development and the new demand of cultural confidence. To speed up the development of fashion industry is conducive to boosting the transformation and upgrading of urban industry, constantly meeting the people's pursuit and yearning for a better life, building an excellent cultural communication platform, enhancing and rising cultural self-confidence, improving the city's quality and soft power, and building an international civilized city.