PEST Analysis of China-North Korea Border Tourism Development of Jilin Province

Abstract

PEST analysis, a shortened form of political, economic, social and technological factors analysis, is used for describing the macro-environment faced by an enterprise in making business strategy by means of scanning these external factors. PEST analysis functions to help an enterprise make right and timely decisions and analyze the future when standing from the present and thus improve the performance of the enterprise. In this article, with PEST analysis as the starting point, countermeasures are found at government and tourism enterprise levels by checking the potential problems existing in tourism development in the China-North Korea border by means of analyzing the social, political and economic environment.