Research on the Marketing Model of Chinese Agricultural Products Under the Background of Internet Plus

Abstract

With the development of the agricultural products market from supply shortage to regional, structural and surplus, the supply-side structural reform has penetrated into various industries. Structure of industry and demand for agricultural products are undergoing a great change. Agricultural product trade has taken on new characteristics, changing from offline to online, and then to combination of online and offline pattern. The proportion of arable land and the level of agricultural marketing in China are quite low, which makes our agricultural product face the increasingly fierce competition in the global market and poses a serious challenge on our agricultural products. It is helpful for Chinese agricultural products to study the agricultural marketing model, to strengthen the international competitiveness and accelerate the pace of market-oriented reform.