Research and Practice on the Training Mode of Application-oriented Second Vocational-Undergraduate Marketing Talents

Abstract

In view of the outstanding problems in application-oriented second vocational-undergraduate marketing talents training, such as inaccurate training positioning, imperfect curriculum system, low proportion of practical teaching and inadequate construction of teaching staff, the paper combines with the training requirement of application-oriented undergraduate talents and conducts in-depth research and practice on talents training positioning, professional talents training program development, professional curriculum system and practical teaching system establishment, "double-qualified dual-type" faculty training and the training base inside and outside the school in second vocational-undergraduate marketing major. It has formed scientific and reasonable application-oriented talents training mode which adapts to application-oriented second vocational-undergraduate marketing major, which improves students' professional capacity and talents training quality.