Study on the Influence Mechanism of Sensory Overload on Social Media Fatigue

Abstract

Social media fatigue is the decline of users' negative emotional experience and behavioral intention in the use of social media, which will lead to the rapid loss of social media users. In this paper, online sense of control and psychological resilience are taken as mediating and regulating variables respectively, and the influence mechanism of perceptual overload on social media fatigue is studied. Studies have found that the stress source in social media environment can reduce the user's online control sense, the lack of online control sense may lead to social media fatigue more easily, and mental flexibility plays a regulatory role in the mechanism.