A Study on Rural Financial Services Demand of New Agricultural Business Entities in Santai County

Abstract

Based on the survey of 105 new agricultural business entities in Santai County of Sichuan Province, we found that the demands of financial services for new agricultural business entities in Santai County mainly include credit services, settlement services, agricultural insurance services and mortgage and guarantee services. And different types of new agricultural operators have different demand for financial services. Finally, this paper puts forward some suggestions to further promote rural financial services by exploring the reasons for insufficient supply of rural financial services in Santai County.