New Media Marketing Analysis of the Existing Problems and Development Path

Abstract

With the improvement of social and economic level and the development of Internet thinking, enterprises should not rely on traditional business models to achieve great development, but they need to constantly seek reform and innovation in the mode of Internet thinking and effectively use new media to carry out new marketing integration. New media marketing is in the early stage of development, and there are many problems, and the negative effects of these problems can’t be ignored. This paper analyzes the existing problems of new media marketing in Internet thinking and discusses the development path of new media marketing.