“New Retailâ€: Innovating the Development Model of China’s Fresh E-commerce

Abstract

With the e-commerce entering the new retail era, the retail industry has broken the boundaries and achieved online and offline integration. The advantages and implementation modes of the new retail have brought new opportunities and methods for the solution of the fresh e-commerce problem. Based on a theoretical study of new retail and traditional fresh e-commerce, and a case study on new fresh e-commerce companies under the new retail background, the article explored the development path of fresh e-commerce under the new retail environment and put forward relevant suggestions