Research on Rich Media Digital Publishing Mode under the Context

Abstract

This paper elaborates the present research situation of the rich media of digital publishing mode, and based on the context four elements proposed by Peng Lan: the space and environment, users real-time status, the life of inertia and the social atmosphere to analysis the rich media digital publishing mode. The authors think that this new publishing mode was born under the concept of context and complying with the new publishing model of media integration trend. In addition attaching importance to and development of rich media digital publishing is the key to the transformation of press and publication industry. The conclusion of this paper has a certain supporting effect on the development of press and publication enterprises