Research on the Brand Innovation Strategy of China's Domestic New Energy Automobile

Abstract

As one of the seven strategic emerging industries identified by the State Council, new energy automobiles play an important role in the structural adjustment and transformation and upgrading of China's automobile industry. Thus, based on the combing of existing relevant theories, this paper analyzes the development status of China's independent new energy automobile brand, discusses the opportunities, challenges and existing problems faced by its brand innovation, and puts forward the brand innovation strategy of China's independent new energy automobile on this basis.