Development of the Electronic Business in Tourism in China: Analysis of the Conferences on E-business in Tourism from 2008 to 2015

Abstract

Based on spatial analysis and content analysis of the texts derived from the website of the Conferences on Electronic Business in Tourism held from 2008 to 2015, this study identified three major issues concerning the development of electronic business (e-business) in tourism in China. According to the results, we suggest that building strong and integrated partnership networks between universities, tourism companies, and tourism administrations, balancing the regional development of the e-business in tourism, and highlighting more on the sustainable and people-focused issues would be beneficial to the future development of e-business in tourism in China.