Porter’s Five Forces Analysis and Value Chain Analysis of AUX Air-conditioning Co., Ltd.

Dian Zhang

Abstract


AUX air-conditioning brand is one of the leader of China's air-conditioning brands, which is created by AUX Air-conditioning Co., Ltd. This essay involves analyses using strategy tools and frameworks such as Porter’s five forces analysis and Value chain analysis.

Keywords


Porter’s five forces analysis, Value chain analysis, technology innovation, case study


DOI
10.12783/dtssehs/icsste2017/9311