The Research on the Cultivation of Business English Talents in China’s Colleges

Abstract

With China’s opening to the world and the deepening reform of the economic system, import and export trade plays a very important role in the economic field. The foreign enterprises’ demands for professional talents of business English are increasing in a large scale. The cultivation of business English graduates with skills and capacities is greatly significant. Based on the investigation into the enterprises’ demands and the graduates’ pursuits, the problems of the teaching procedures in the college are figured out. The suggestive and feasible solutions are also provided, which may be referred to deepen the teaching reform of business English in colleges.